Samarkand branch of Tashkent State University of Economics, Department of “Digital Economy and Information Technologies,” Professor Praveen Malla Bhasa has published a scientific article titled “Boss Life as Entrepreneurial Ethnography: Methodological Innovation and Thematic Insights into the Contingent Realities of Small Business Ownership” in the journal IIM Kozhikode Society & Management Review, which is indexed in Scopus.

Article title: “Boss Life as Entrepreneurial Ethnography: Methodological Innovation and Thematic Insights into the Contingent Realities of Small Business Ownership”

The full article can be accessed through the following link:
DOI: https://doi.org/10.1177/22779752251380620

Article content:
In his scientific work, Professor Praveen Malla analyzes Paul Downs’ book “Boss Life: Surviving My Own Small Business.” He evaluates the book not as an ordinary memoir, but as a unique methodological source for studying small business. For one year, Downs documented the daily activities of his small furniture company, openly highlighting issues such as cash flow problems, relationships with employees, resistance to innovation, psychological pressure, and the need for adaptation.

The team of the Samarkand branch of TSUE continues to strengthen its position in the global academic arena through research conducted within the framework of international scientific cooperation.